Typefaces are designed with many inspirations but their physicality is only partly explored. What if the aerodynamic properties of a typeface mattered? This project involved building a small wind tunnel to test the aerodynamic drag of all the letters of the alphabet. Then the letters were rescaled in weight to make all have approximately equal drag.

The “isodrag” typeface was awarded “Best Design” at Science Hack Day 2011.

isodragtypeface