Isodrag typeface (2011)
Typefaces are designed with many inspirations but their physicality is only partly explored. What if the aerodynamic properties of a typeface mattered? This project involved building a small wind tunnel to test the aerodynamic drag of all the letters of the alphabet. The typographic weights of the letters were rescaled to make all have approximately equal drag.
The “isodrag typeface” was awarded “Best Design” at Science Hack Day 2011.